How To Win At Mobile Marketing 2018

Companies today are experiencing some form of a crisis when it comes to their investment in mobile, from retail to media apps. But don't be fooled by all the apps you see being sold in the App Store. Brands are struggling with mobile.

One reason is that they’re not really organized properly to address the mobile revolution. For many businesses operating in the mobile space, something still feels off.

And despite the early momentum, there’s plenty of evidence today that there’s low app adoption and consumer satisfaction. In fact, based on a recent study, 24 percent of people have no problem dropping your app after just one use.

But with more and more time spent is being spent on mobile and in apps, how can this be?

You’ve likely heard talk about a phenomenon known as the "mobile engagement crisis" where brands are failing to innovate quickly enough to meet customers’ expectations. We’re in it, people, and for brands, the struggle is real.

Here lies the problem

It’s not the viability of mobile you should be worried about, but rather the execution and implementation of mobile as a strategy. The lack of standards and toolkits for all stages of maturity is a major part of the problem.

This crisis manifests differently from company to company, but its acuteness is often revealed by analyzing the organizational structure surrounding mobile.

The rise of the cross-functional mobile team

I’ve started noticing a pattern emerging in enterprise organizations around the creation of cross-functional mobile teams to help drive growth in mobile. These teams are the mobile evolution of the “growth” team, designed to be full-stack players capable of developing and marketing a product.

According to an analysis of our entire customer base, companies with cross-functional mobile teams outperformed those without such groups when it comes to monthly active users (MAUs). In fact, only the brands with cross-functional mobile teams showed a positive year-over-year growth in MAUs for their apps. Pretty impressive that what’s going on under the roof of a company can have such an impact.

In fact, most of the time, the mere existence of a cross-functional mobile team is a good indicator that a company has achieved a certain level of mobile maturity. It’s not about the actual team itself, but rather the behaviors and principles that the cross-functional structure enables that reveals maturity and drives performance — such as shared KPIs, easy access to development teams and focused alignment on user engagement strategies.

What’s next for mobile?

Tackling mobile has proven challenging for even the best consumer companies. Some of the top things that should be considered are how mobile fits into the overall customer journey across all channels and how user data is combined and shared across the organization.

Brands looking to increase confidence in their mobile strategy should start by looking at their organizational structure and think through whether it’s driving both the desired behaviors and results. That’s just step one.

Companies should also reflect on the types of conversations and debates happening internally around mobile and use them as an indicator for just how far along they are. Are you debating the value of mobile overall to the business? Have you moved on to considering the best way to engage customers and how to organize around that? Or are you at a more advanced stage, seeking to optimize that engagement and looking for additional levers you can pull to add fuel to the fire?

Before blaming it all on millennials or even different departments, think deeply about how your organizational structure is affecting your desired mobile outcomes. Building confidence takes time, but take comfort in knowing that there are places you can start to move the needle before completely hitting reset.

About the Author - Lou Orfanos @loutwit

Lou leads the product organization at Localytics, where he is responsible for the company’s product vision and evangelizing app marketing and analytics to the start-up community. Prior to Localytics, Lou was VP of Product for join.me at LogMeIn, where he helped build it into one of the world’s fastest growing collaboration products. Prior to LogMeIn, he held various product, sales and marketing leadership roles at Monitor, a leading strategy consultancy, and Extraprise, a boutique technology services firm. Lou holds a B.S. in Marketing from Bentley University.

Local Marketing for Professionals 2018

There are so many professionals out there looking for guidance on how best to market their services - but simply don't know who to start.  When thinking about a local marketing strategy for your professional services firm, knowing where to start can be one of the toughest parts.  In this post I'll share some key areas that local businesses, specifically professionals like Dentists, Doctors, and Attorney's should consider when promoting their business locally.

The first step is focusing on your Google My Business profile.  Google maintains the largest local directory on the planet and there are tons of professionals that either don't know how to verify their listing or simply don't understand the positive impact of having a verified Google My Business account.  When users search for a local professional, your profile will appear in search results and serve as a huge billboard promoting your practice. These listings also include a link to your website, hours of operation, and reviews.

The second step is to optimize your own website.  With the advent of do-it-yourself website builders like GoDaddy, Wix, and WordPress, making your own website doesn't have to be difficult or expensive. You can easily find a freelancer who can quickly and easily develop a good looking website for your firm. Make sure it is easy to navigate, is optimized from a search engine optimization perspective, and gives users an easy way to get in touch with you to set an appointment.

The third step is to think about local search directories.  Local directory services like Lizard Local can help to optimize your business information and distribute across large, powerful local directories like Yelp - improving exposure and helping to build your online reputation.  Professionals that invest the time and effort in expanding their online brand not only grow their practices faster, but increase retention among existing patients and customers.

The final step for increasing you local presence is to "keep it local".  Work with your community and encourage online coverage for your office.  For example, a number of my customers do free screenings or provide a day of free legal advice. This type of promotion can easily be picked up online from local newspapers and radio stations. These connections bode well from a local optimization standpoint and help you increase your reputation.

Don't make local optimization harder than it needs to be.  If you create, optimize, and verify your Google My Business profile, you'll be ahead of about 80% of businesses who fail to see the value in the verification process.  Once you've set up your Google profile, optimize your own website and then begin promoting it using local online directories.  And lastly, start making local connections that can help you and your business rise above the crowd.

How to Receive Google Adsense Earnings via Western Union 2018

Receiving Google Adsense earnings via Western Union was so easy if you know the steps on how to do it. Because in my part it become difficult due to many wrong information that I found, when I search on How can I receive my Adsense Payment through Western Union. So I decided to write this article to help bloggers out there that are struggling about receiving their money from Adsene.

I'm from the Philippines so my experience on how to receive earnings from Adsense through Western Union (WU) may not be the same in other country. I want to inform you that this tutorial will be base on my experienced. I'm hoping that receiving money from Western Union is the same in every country.

Adsense Account Requirements
This tutorial is for those who already verified their Adsense account and reached the $100 payment threshold. If that two requirements is not meet, please read this 3 articles in order to understand what I'm trying to say here.

• How to Signup for Adsense using Blogger.
• Latest Google Adsense Account Approval Process.
• 15 Most Important Thing To Do Before Applying for Google Adsense.

Add Western Union as Adsense Payment Method 

The Struggle and Confusing Part
I already mention above that I also search on how can I receive my Google Adsense payment. Research is good but you will encounter a problem when you found something informative and you think that information will help you but at the end it will just confuse you.

The confusing part that I really struggle with is the "Receiving Payments by Western Union QUICK CASH". Why? Because even Google Support says that you need to confirm if that Western Union branch offer a service called QUICK CASH. I also watch a tutorials in YouTube from a Filipino blogger on how to receive funds from Adsense, in that video he explained that he ask the teller if they offered a Western Union Quick Cash.

After reading the support articles from support.google.com, researching and watching video on YouTube it ended up as a fake information. Because I ask every Western Union if they offer "Quick Cash" and search every branch location using there online agent locator. But after asking every Western Union agent, searching every branch if they have QUICK CASH I was disappointed. Because there is no single branch of Western Union that offer a "Quick Cash" service.

In every every question there is an answer for those who seek the answer. So I was hopeless and Determined, my determination to receive my earnings help me a lot. I ask every group on Facebook if someone know on how to receive Adsense earnings via Western Union. Luckily there is someone helped me, he also has a group that is dedicated to Filipino bloggers, and I joined on that group and ask the same question I'm asking on every group. I was so happy for their response because they said that YOU CAN RECEIVE YOUR ADSENSE EARNINGS IN ANY WESTERN UNION. 

My life was shine again after reading their comments, all the questions in my mind was finally answered. I promised in that group that if someone can help me to withdraw may $104.44 I will give a $5 as a thank you, but there are so many comments I can't give $5 to everyone who commented on my post. 

Western Union Requirements
Like every transaction that involves money there is always a requirements for security reason and validity of the transaction. Before you can receive your earnings, Western Union required you to provide these things:

• A valid government-issued photo ID (Passport, Driver's license, National ID, etc.). In my case I bring my Postal ID, since it's the only Government ID that I have. 
• Payment amount.
• Money Transfer Control Number (MTCN)
• Your payment was processed by: Google Asia Pacific Pte. Ltd. 8 Marina View Asia Square 1 #30-01, Singapore 018960. 

NOTE: To view your payment receipt: visit your "Transactions" page and click the Automatic payment link. The address in "Payment was Processed by" may not be the same, please double check your Adsense Payment Receipt.

Steps on Receiving Your Money
Step 1: Ask the Western Union agent, that you want to receive a money from other country. 

Step 2: The agent will ask you, if you have a government ID, so give your government ID to them for validation. If they accept your ID they will give you a form, its two the same form but the first is carbonated.

Step 3:  You must fill up all the required information in that form. The first form has a carbon so when you fill up the first form you also fill up the second form automatically.

Step 4: After you fill up that form give it to the Western Union Agent, and the Agent will ask you if you want to receive your money in Dollar or Peso. In my case I said that I want to receive my money in Peso, and the conversion rate in that day was 49.60 Pesos. 

Note: You can also withdraw the money in Dollar but sometimes Western Union Branch doesn't have enough Dollars so they will pay you with your country currency. There is also a $0.16 Documentary Stamp Fee.

Final Words
The above story is my experienced I hope that you learned something. If you just read all the things that I wrote above I'm sure you can receive you Google Adsense earnings without any hassle.

The moment when the money is already in my hands, is the moment one of most satisfying and happiest moment of my life. Because I finally received the payment for my hard work. I'm hoping that you will also receive your money guys. Don't forget treat yourself because you achieved something great!

A-ads.com Anonymous Ads Review - The Best Paying Bitcoin AdNetwork 2018

A-ads.com Anonymous Ads Review - The Best Paying Bitcoin AdNetwork

A-ads.com or Anonymous Ads is an advertising network that doesn't collect personal data, and that's the tagline of this bitcoin advertisement network. That's what makes this network different from other giants network like Google AdSense. Because it's obvious from its name "Anonymous Ads" that they will not collect any personal data from you and from your blog visitors. They don't know what website do you visited regularly and what query did you type on search engines such as Google, Bing, and Yahoo. Like what the website says it's a bitcoin advertising network that respects your privacy.

A-Ads Offers CPC and CPM
This network provides cost per click (CPC) and cost per mile (CPM). You can earn up 0.00001673 BTC ($0.01) per click and 0.00035729 BTC ($0.27) per mile, note that they may increase and decrease over time but now it's increasing. they provide banner and text advertisements, the design is simple it's not distractive so you can easily implement the ads on your blog. You can see the example of the ads in my right sidebar and below the title of this posts.

Anonymous Ads is the best paying bitcoin network available now for every publisher out there. Not just that they also provide a transparent analytics on your account, so you can monitor how the ads perform on your blog. I can assure you that this network is legit and paying, they paid me so many times without any problem.

Why Only Small Blogger Using This?
So you might ask me if this network is really paying and never scam people, then why big time blogger out there is not using this network? My conclusion about that questions is that these bloggers don't know what is bitcoin. If you visit their blog they don't have any single post regarding bitcoin and cryptocurrency. So the answer is simply they don't know what bitcoin is. If you accidentally click this article or you just click this because you are curious and you don't know what bitcoin is my friendly advice is search "what is bitcoin" on Google.

Minimum Traffic Requirements?
There are no traffic requirements in order to join on anonymous ads, that's one of the great features of this network. No minimum traffic requirements so everyone can join, even if you have only 100 page views a day but remember the more traffic the more money. 

My daily page views are 1,000 up to 2,000 and with that page views I can reach the minimum payment threshold in one day. So with that small amount of traffic they can pay you every day, image if you have 10,000 page views a day you can earn more from your blog!

Payment Details
Anonymous Ads has a very low minimum payout compare to other giants advertisement networks that ranging from $5 to $100 while in a-ads.com is only 0.0001 BTC. That minimum payout is very low so you can withdraw every day with a small amount of traffic.

They will pay you automatically every 24 hours once you reach the minimum payout threshold so if you implement their ads code on your blog, all you need to do is to write new posts and get visitors and wait for payment from them. You can save your time because you don't need to withdraw your earnings automatically.

The only payment option in which you can receive your payment from anonymous ads is via bitcoin. Remember that this network never collects your personal data, so the only way to pay you without knowing who you are is via bitcoin. Don't ask for PayPal bitcoin price is rising so create your own bitcoin wallet now. Don't know how? Just search on Google or I'll make a tutorial about that next month.

Payment Proof
I know that it's hard to trust someone you just meet by searching on Google like me. But I can guarantee you that a-ads.com or anonymous ads is a legit and paying advertisement network. I consider their network performance as the best bitcoin advertising network ever existed. If you don't want to believe my words, just look at the screenshots below fro payment proof.

If the image above looks like fake to you can visit my bitcoin address at blockchain.info so you can view my btc transactions. 

How to join?
If you want to join on this great advertising network just visit this link: a-ads.com/user/sign_up. And fill up all the required details like the image below. They don't need so much information so it's easy for everyone to signup.

If you want to receive your payments every 24 hours after reaching the minimum payout just go to: a-ads.com/user/edit and setup your payment details, add your bitcoin address to receive payment instantly.

Referral Program

Referral is a great feature for every advertising network but in anonymous ads, they don't have a referral for a publisher. But there is 50% referral program for the advertiser, you can refer an advertiser even if you're just a publisher to earn extra money. Want to earn more? go to a-ads.com/affiliate_programs and setup you referral banner for advertiser!

Final Words

I'm hoping that this a-ads.com reviews will help you guys to earn extra dollars like what I did. Did you signup then how much your earnings per day? please comment below I want to know how much you earn from anonymous ads.

If you found my articles helpful to you please comment and share guys or please send me a little amount of bitcoin. If you have a nice heart and you're willing to give this is my bitcoin address: 3QZ615VBbvA8DmE9cwBPd6yi5Mc3vTVMD3

If you have any questions about this awesome bitcoin advertisement network you're free to write that question in the comment section below. Happy blogging and happy earnings guys!

Stop Blogger From Redirecting Blogspot.com to Country Specific URLs 2018

Maybe you're wondering why instead of veiwing your blog in a blogspot.com url format (top-level domain), you are redirected to your country specific url (country code top-level domain). For example if you're from India and you created a blog called bloggermaster.blogspot.com. But because of Google's Country Specific Redirection in Blogger you might be redirected to bloggermaster.blogspot.in when you try to visit your website. Actually this is not a problem unless if you want and your visitors to view your blog in blogger.com format.

So now you might think if there is any effects might happened to your Google Adsense by doing this tricks. My precious answer to you is, it will not cause any harm to your Google Adsense account as well as in your earnings. According to my experience Adsense will detect the country of your visitors even if that visitors is viewing your blog using a .com. So you don't have anything to worry about your Adsense, I repeat this will affects your adsense.

How Would Country Specific Redirection Affect Your Blog / Website

1. A Reduction in Social Statistics - Your social media statistics such as Facebook shares, likes, Google +1s and so on may vary depending on what country your visitors came from. Because your blog has a different domain name in every country and social media will not recognize that.

2. A Problem with External Commenting Platform - This is a big problem if you're using Disqus commenting platform on your blog. Because the blog URLs is not the same even if the page is just the same.

3. An Issue with an Ink Juice - This problem will arise and may affects your site SEO because you can't control how your visitors links to your blog. For example if someone wrote an articles and add a link directly to your blog, that someone may use a country specific top-level domain like ".in .fr .ph .my .sg .ru and etc" instead of top level domain which is ".com".

Stop Blogger from Redirecting to Country Specific Top-level Domain

If you're searching for solution on how you can stop Goggle on redirecting your blog, you probably must also say thank you to Google because they provide a solution on how you can do it. Just add an ncr/ to the end of your blogger URL, NCR stands for No Country Redirect. So our example blog above will now be bloggermaster.blogspot.com/ncr/.

Google is genius to provide that solution, but what if you want to redirect you visitors without adding ncr/ manually? So the solution for your problem is to use a redirection script. The name itself will explain what the script do, it will redirect visitors from any part of this planet beautiful earth to ".com" automatically. So heres how you can do it:

Step 1. Go to your blogger dashboard, of course you must login first.

Step 2. Click on Template and Edit HTML.

Step 3. Search the <head> tag in the HTML editor window by clicking the code are and press Ctrl+F, once the search box appears type <head> and press enter

Step 4. Copy the redirection code below and paste it below the <head> tag.

<script type='text/javascript'>var blog = document.location.href.toLowerCase();if (!blog.match(/\.blogspot\.com/)) {blog = blog.replace(/\.blogspot\..*?\//, &quot;.blogspot.com/ncr/&quot;);window.location.replace(blog);}</script>

Step 5. Don't forget to click the Save Template button.

That's it guys, if the redirection script is successfully implemented on your blog, the script will now automatically redirect your blog to top-level domain instead of country specific top-level domain. If you have any problem just write a comment below and I'll answer your question as soon as possible.

The Rise of Malvertising and What It Means to You 2018

Malvertising is a word that has been bouncing around the internet for a while now. It refers to an increasingly common type of online hack, which involves infected links hidden in advertisements online.

However, many marketers fail to realize the significance of this seemingly simple and common hack. In reality, if you aren't versed in the risks and security elements around malvertising, then it's possible that all of your future campaigns could be affected – and not in a positive way. 

Here's the basic scoop that will allow you a good understanding of this nasty type of malware and keep you and your work safe in the future.

What Is Malvertising?

Simply put, malvertising is what is says on the tin: malicious advertising. It takes the visual form of an advert for a website or service that, when clicked, will redirect your computer to criminal servers. From here, there may be a virus which finds its way into your computer or a malicious hacker on the other end trying to farm your bank details.

While some cases of malware, such as the classic porn pop-up, are easy to spot as they seem obviously out of place, some are not so blatant. Often, cybercriminals will use legitimate channels to ensure their advert is placed on a website. Because the infected code is so well camouflaged, site owners and visitors will regularly not be aware there's even a problem until it's too late and the damage has been done.

Malvertising and Me

For bloggers, marketers and small businesses, being aware of the potential effect malvertising could have on your online endeavors is essential. While many of us find ourselves procrastinating when working and clicking on obscure links to quench our boredom, this simple practice could secure your role as a victim of malvertising.

Here's why you don't want that to happen: once malware has accessed your computer, particularly when gaining entry unnoticed, it can cause havoc in your files. A worst-case scenario could include important work documents corrupting or even sensitive customer and client information finding its way into the public domain.

 As well as the frustration and stress required to put right these situations, there's even the possibility of financial loss. This could be via the infiltration of your bank details or through having to pay compensation to a business affiliate whose data you also lost during the attack.

Malvertising & Marketing

Unfortunately, it's not just in terms of our own personal security that malvertising can become a nuisance. If you're running any type of online marketing, promotion or sales campaign then it's also imperative that you take steps to secure yourself from one of these ads jumping on your operation and causing problems for both yourself and your customers.

The main reason for this is to protect the face of your brand. Online reputation is a powerfulthing and companies who fail to properly harness the power of an expansive and positive online presence very often fall short. So when a customer is alerted to potential malware on your website and they subsequently avoid your domain and company like the plague, this is bad news for business. Once the message spreads, it could be enough to bring down your whole brand.

How To Stay Safe

Fortunately, there are several layers of protection and security practices you can apply to every element of your internet use to ensure that all your hard work doesn't become insignificant thanks to a full-blown malvertising attack. These few steps will take you on your way to securing yourself from any significant problems, both with your personal systems and your visible marketing campaigns.

·         Be stringent with clicking. By far the best way to avoid contracting a virus from a malvertising link is not to click on it. When surfing the internet, be sure only to click on trusted sources.

·         Pick the right security suite.There are many great antivirus packages out there that will give you strong automatic protection from infections trying to enter your computer. Picking the right one for your needs is essential so be sure to do some research. 

·         Use a Virtual Private Network (VPN).To avoid third-party injections of malicious malvertising code on websites that you run, be sure to use a VPN when away from your office to stop remote hackers gaining access to your admin panel. SecureThoughts provides VPN reviewsif you want more information on this. 

·         Employ website specific security.There are several great plugins available, particularly if you have built your site with WordPress. These will provide dedicated antivirus protection and will alert you to suspicious code. 

It's true that malvertising is on the rise and there is a significant threat to all those who use the internet to promote or share content. However, it most certainly isn't anywhere near a doomsday situation just yet. By employing these simple strategies, you can markedly reduce your chance of contracting malware or hosting it on your website or blog.

Have you encountered malvertising while working on your own projects? How did it affect you? How did you handle it? Let us know in the comments below.

About the Author: Caroline is a technology blogger and internet security expert who has their fair share of marketing experience. She knows how closely connected security and promotion can be and wants to share all she knows to help make the internet a safer place! 

Evett Shulman Development Professional 2018

I was recently talking to a friend by the name of Evett Shulman about publishing information online. We started talking about specific types of information and how it becomes distributed across the web.  As Google continues to update their algorithm, professionals of all kinds are seeking to enhance the information provided to prospective donors and employers and learning how to do so.

Evett Shulman is a development professional, skilled in the planning and implementation of a comprehensive philanthropic program, bringing new avenues for collaboration between the nonprofit organization and community businesses. As a result, she was seeking a few basic guidelines for managing information about her accomplishments and background.

The days of simply having a resume online are long gone.  The majority of donors, philanthropic organizations, and potential employers now rely on the internet to collect their information.  Here are some guidelines for helping professionals like http://evettshulman.com to create a strategic, responsive approach managing information online.https://chroniclevitae.com/people/804502-evett-shulman/profile?cid=VTXCollabName

1. Be proactive. If you want to put your best foot forward, you must proactively manage your online information.  For example, having a well built out Linkedin Profile is a great place to start. (ex: https://www.linkedin.com/in/evett-shulman-a9441114). This is ideal because with a site like Linkedin, you control the information that's published.

2. Think about your audience.  Who are you positioning yourself for?  Is it a future employer, mate, or class that you're teaching. Be mindful of your audience and craft messages that work for them.

3.  Stay active. It's not enough to publish a few things and walk away.  Get active on social media like Twitter, Facebook, and Instagram.  By having an active network, you're continually building mentions and other information online about who you are and how others should perceive you.

Managing your online reputation, whether you're Evett Shulman and John Doe, doesn't have to be a chore.  Start small.  Build a few social media accounts, and get active.  If all else fails, go out and buy a URL with your name in it.  Build your own website and point to other online assets from that resource.  Over time this will build in authority and come out on top of local search results.

Don't forget to link all of your resources together.  Also, be sure to link to sites that have already published your information.  Evett Shulman has done so and you can too.  Google the names of other professionals in your space. Take notice of the sites they've published their information on a do the same.  In not time, your online reputation will be stronger than ever before. D